About Us

Turning Data Into Growth

At Outlaw Advantage, we believe every great marketing decision starts with clear data. Founded by Joseph Outlaw, a Microsoft-Certified Power BI Developer and Business Intelligence Lead, our mission is simple — to help businesses turn information into action.

For more than six years, Joseph has designed and led enterprise-level data and automation systems for Fortune-level companies. Now, that same technical precision powers our lead generation and marketing solutions for local businesses. We bring the same high-level analytics, automation, and strategy that global companies use — scaled perfectly for your business.

Our Story

After years of building custom dashboards, automation workflows, and marketing analytics tools, Joseph saw a gap — small and mid-sized businesses were missing out on the same data-driven insights big corporations use to grow. Outlaw Advantage was born to bridge that gap.

Today, we help service-based businesses save time, capture more leads, and make smarter decisions with AI-powered marketing, automation, and reporting. Whether it’s Voice AI answering calls, automated funnels that nurture leads — our approach keeps your marketing measurable and manageable.

What Makes Us Different

Data Meets Creativity: Every campaign we build is backed by real analytics — no guesswork, just growth.

Automation That Works: From first contact to closed deal, our systems handle follow-ups, scheduling, and reporting automatically.

Tech Expertise, Human Touch: With years of experience leading BI and Power BI teams, we know how to blend technology with real communication.

Transparency You Can See: Custom dashboards show you exactly where your leads come from and how your marketing performs.

Our Promise

We don’t just help you generate leads — we help you build a system that never stops working.
Every automation, every campaign, and every report is designed to save you time and grow your business.

Let’s Connect

If you’re ready to simplify your marketing, save time, and start seeing results you can actually measure, book a demo or strategy session today.
At Outlaw Advantage, we’ll help you turn every call, click, and conversation into opportunity.